Ingvar Kamprad

Rank on Forbes.com 2005 World’s Billionaires List: 6
Net Worth: $23 billion
Vehicles Owned: 1993 Volvo 240 GL
Source: Financial Times

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Founder of the Swedish furniture and home goods company IKEA, Ingvar Kamprad is the proud owner of a 13-year-old Volvo 240 GL. Though he may own a Volvo, Kamprad still takes the bus and even uses his pensioners’ discount card, as he explained in a rare 1999 interview. Despite being a double-digit billionaire, Kamprad also still flies economy class and avoids luxury hotels. In fact, in his self-scribed 1976 Bible, “A Furniture Dealer's Testament,” Kamprad decries that “IKEA people do not drive flashy cars or stay at luxury hotels.” Indeed, Ingvar Kamprad practices what he preaches.