Take, for example, Bentley's $55,000 Blower Model, a 1:12 scale replica of a 1920s-era Bentley painstakingly rendered from sterling silver. Sure, springing for $395 Bentley cuff links would have been impressive, but let's face it, they aren't available in a limited edition of 10 like the Blower Model, and nor do they take 20 weeks for delivery. So get your order in now for next year. It's the kind of gift that says, "I could have bought you a Mercedes-Benz E-Class, but they're simply too common."
Bentley fans aren't the only ones who can be spoiled. Aston Martin devotees who consider the sexy British cars to be art will appreciate a photograph of their favorite model juxtaposed with work by Anselm Kiefer, Jean Nouvel, or Tony Cragg, among other noted artists. Pricing for a framed print of any of the pieces comes in at just under $7,000.
If seven grand is too rich for your blue blood, Aston has some more affordable options. For example, the $60 Aston Martin teddy bear. Well, it's more like a generic teddy bear wearing a tiny Aston Martin fleece.
These extravagant automotive accessories aren't just being purchased by or for people who own cars from these exclusive manufacturers. "The aspirational nature of some car brands such as Ferrari and Bentley makes it a natural extension to offer branded gift items. You may not be able to afford the car, but a sweater or briefcase, that's possible, and carries a certain cachet," says Michael Ippoliti, a research director at ABI Research in New York.
Pretty much every luxury car manufacturer is happy to give flush buyers ample opportunity to splurge on extravagant accessories. Audi does it. Mercedes-Benz does it. Porsche does it especially well by licensing its Porsche Design Group name for use by other well-respected companies like Siemens, which makes a lovely Porsche Design toaster and coffee machine.
Ferrari will sell you a bicycle for $3,000 or a branded Segway personal transportation device for the price of a Kia Rio — more than $12,000. "The other high-end companies like Maserati and Lamborghini are wonderful exotic car brands, but they don't have the Ferrari cachet. Where a Lamborghini may be faster, it just doesn't have the name," Paul says. Ferrari even markets a key ring that resembles a key to a Ferrari 360 Modena sports car. It could come in handy for convincing strangers that you actually own one. Whether that ruse is worth $150 is up to you.
Car-loving kids shouldn't be left out, either. Ford offers a $650 remote-controlled race car that can crack 60 miles per hour, perfect for waking up the neighbors on Christmas morning. And Audi gives well-heeled toddlers the chance to wander in style with a $13,300 pedal car.
But for some manufacturers, it's not just about slapping a name on any product: They work hard to choose the right items to reflect their brand. "Porsche and BMW do nice custom-designed bicycles. They are very high-tech and they have the brand on them and look very attractive," says David Alexander, principal analyst at ABI Research. But neither of those company's bikes compare to the outrageous $12,500 Aeroblade, a collaboration between Koga-Miyata and Dutch exotic carmaker Spyker.
With its legacy of speed, Porsche's decision to put its name on a speedboat was likely an easy one, even if it costs more than any new Porsche car currently for sale and has a Dodge Viper V10 engine.
For the full list of over-the-top car-related gifts, check out our extravagant gift guide.
Shira Levine helped report this article.
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