Sales of these vehicles are climbing while traditional SUV sales are declining. One reason often cited in these times of lofty gas prices is crossovers’ better fuel economy. But there are other factors at play.
“This year, the traditional SUV market will fall below 2 million units sold in the U.S. for the first time since 1995,” says George Pipas, U.S. sales analysis manager at Ford, the company that perhaps reaped the most rewards from the 1990s SUV craze with its then best-selling Ford Explorer and Lincoln Navigator. “At the same time, the crossover utility market this year will be 2.7 to 2.8 million,” a fivefold increase since 2000.
Back then, the term “crossover” didn’t even exist, unless you were talking about a basketball move; these in-between vehicles were often dubbed “sport-cutes” or “cute-utes” by industry insiders. Now they can be called crossover utility vehicles, or CUVs. Regardless of the name, it’s an incredible growth rate considering the slight decline in overall SUV sales since then. “Crossover utility vehicles have been, and, in our view, will continue to be the fastest growing category in the U.S. industry,” Pipas says.
What are Crossovers?
There’s another meaningful, if less visible, difference: Like cars, crossovers are built on unibody platforms, which are typically smaller and lighter than traditional SUV body-on-frame designs that are based on pickup trucks.
Both crossovers and SUVs usually offer four-wheel drive (4WD) or all-wheel drive (AWD) systems; 4WD is intended more for serious off-road use, while AWD implies a system designed more for foul-weather security and traction on paved roads.
In exchange for their better ride and on-road handling, crossovers lose some of the ruggedness of traditional SUVs, such as the ability to tow or haul extremely heavy loads and, in some cases, the ability to tackle rough terrain. Considering that most SUV buyers rarely, if ever, go off road, the compromises crossovers create aren’t an issue for many drivers.
The Crossover Advantage
Crossovers ride better, are generally quieter, handle more capably and can swallow nearly as much gear, cargo and kids as SUVs can. They even provide some of the rough-and-tumble image that made SUVs such a hit. “At the height of their popularity, SUVs were seen as much for styling statements as they were for utility,” Bragman says. “People are starting to realize that you can have the utility in a much more sensible package.”
Yet while crossovers and SUVs may share a bit in the styling department, some in the auto industry don’t think it’s fair to compare the two. “Crossovers and SUVs are distinct markets,” says John M. MacDonald, a General Motors spokesperson. “There might be some [SUV and crossover] cross-shopping done, but there’s also some done between sedans, wagons and crossovers.”
In fact, some of the closest competition for crossovers may not come from their SUV fraternal twins, but from car-based minivan cousins. “Crossovers are favored by consumers currently looking for a vehicle beyond the minivan, although I believe that the minivan will survive its current status as unfashionable,” says Paul Taylor, chief economist for the National Auto Dealers Association. “Both crossovers and minivans represent practical boxes that are quiet, can be parked easily in a standard parking spot, and ride comfortably and quietly.”
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