Price point: vehicles with a base manufacturer's suggested retail price (MSRP) of $30,000 or higher.
General appeal: determined by a number of factors, including length of waiting lists (if any), percentage of cash buyers and number of days on dealer lots.
Consumer perception: If the model is priced below $30,000 but the make is perceived to be a premium or luxury brand, it is included.
Youth appeal: percentage of buyers age 23 and younger.
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