Lexus sold 14,652 GX470 SUVs through the first six months of 2003. That's 14,652 Lexus vehicles (base price of $44,925 a piece) not sold last year, when there was no GX470. And the GX470 alone has played a huge part in boosting Lexus SUV/crossover sales by 30% so far in 2003.
More amazing, GX470 numbers are only slightly behind
It probably helps Lexus a great deal that the company once again got top marks in a recent J.D. Power survey, this time for long-term reliability. Customers clearly will pay a premium if they think a vehicle is going to last and not give them headaches, hence one reason
But all those offerings start to look a lot alike. How different is the seven-seat Toyota Sequoia that sells for $31,625 with a 4.7-liter V-8 from a GX470 with the same engine? And why get the Lexus when the Toyota 4Runner ($28,000-$35,530) is so less pricey?
Indeed, this has become quite a crowded marketplace, and not just with truck-based offerings. Oh sure, the truck-based vehicles have their place. But that's really about towing boats and campers, not about off-roading. And since chassis construction technology has improved greatly, some car-based crossovers, like the $34,900
Although a true frame construction would be better in certain off-roading conditions, we doubt even Lexus would claim its owners take their GX470s anywhere near bowling ball-sized boulders.
So why would you get the GX470? Well, in contrast with the VW, the Lexus gets third-row seats, and its V-8 is simply one of the smoothest engines on the market period. Then there's this: In great contrast to Lexus, which came in at the top of the 2003 J.D. Power & Associates Vehicle Dependability Study, Volkswagen landed near the bottom, just below Isuzu!
That makes buying a Lexus product quite attractive, even if there is a big price premium. What about driving the GX470, living with it for a week as we just did? Read on to see what we thought.
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