Writing about a car near the end of its cycle is a little bit like describing a baseball team entering the free agency period: It's all going to change soon anyway so why not wait until the team takes the field?
For one reason, as any baseball fan knows, a team is more than the sum of its parts. It is a continuum that is constantly trying to find the sweet spot between blending the best of the past with that of the future -- and to hopefully avoid repeating the more egregious mistakes. So it is with the
To begin with, ever since it was rolled out in 1998, the Navigator did something that few other American cars have ever done before, let alone successfully: It took a brand that was known for one thing -- in this case big luxury cars -- and translated it into something significantly different -- big luxury SUVs. Imagine, for example, if
Of course, these days every car company outside the former Eastern bloc is offering, or rushing to offer, an SUV. And it's easy to see why: SUVs have proven to be the most profitable new source of revenue for the automotive industry since the introduction of the V-8 engine. And Lincoln managed to pull it off with almost paradoxical -- given the elephantine size of the Navigator -- grace and finesse.
To long-time fans of Lincoln, this should have come as no surprise, as the company has been making some of the best big cars in the world since 1920. What was such a surprise, though, was that they would have the vision to realize that by grafting their badge onto a SUV they would be able to redefine how consumers viewed the once-staid carmaker and imbue it with a new sense of sex appeal and cool that most of their rivals could only dream about.
Still, the Navigator now has more competition, most recently from long-time rival
To that end, Lincoln must continue to evolve the Navigator -- and that's why the success of the 2003 redesign is so crucial. They are already blazing new trails by rolling out the $52,500 Blackwood pickup truck (and although they recently decided to mothball the Continental, expect a new version of this venerable car by 2004). By giving a last, hard look at the 2002 model, prospective buyers can determine whether for the 2003 Navigator past is prelude, or just passed by.
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