Take the Mercury Mountaineer, which of course was based on one of the best-selling cars ever, the Ford Explorer. In the wake of the Firestone tire scandal,
To distinguish the new Explorer/Mountaineer, Ford made the interior bigger, with a third row of seats for seven-passenger capacity in each -- for 2002
But Mercury is also aiming to make the Mountaineer more upscale than the veteran Explorer. While there's no difference in engines between the two, it made sure the Mountaineer gets a host of options that one would normally associate with a luxury car, such as auto-dimming side-view and rearview mirrors, dual climate control, side curtain airbags, seat heaters and platinum trim pieces.
Of course, this luxury trim translates into a higher sticker price as well -- depending on which package you go for, the price difference can be as much as $1,000 to $6,000 more.
Still, no matter how many bells and whistles you choose, the Mountaineer has to fend off stiff competition, not only from the Trailblazer but also from
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