Porsche says the average Cayenne buyer makes about $265,000 annually. That's less than the average 911 buyer, who makes $340,000. Of course numbers like this can mean a lot less than you think -- one person who divulges his or her income on a Porsche survey might make $2 million a year, and that's enough to skew any "average."
Put anecdotally, while we were testing the Cayenne one high-powered media star who certainly makes way more than $265,000 had to cancel his test drive of the vehicle because his wife was about to give birth. Another buyer, a powerful CEO, was arranging to take deliver of a Cayenne.
Those buyers can get any Cayenne they want, but we'd advise a potential buyer to test-drive the Turbo but buy the S with the optional adaptive suspension. That's because the Turbo has more power than you'll ever be able to utilize unless you really do live near an autobahn. Meanwhile, the S has excellent torque, so you'll still feel as if you bought a Porsche. Trust us.
Not that you'd be cheaping out buying the S, either. Outfit the S with lots of things we might want, such as that adaptive suspension, bi-xenon headlamps, light wood trim, auto-dimming rearview mirrors and such, and you're looking at about $65,000. That's a lot of money, but it's still less than the price of a 911 for a much bigger car. And by the way, it's cheaper than the price of a Range Rover as well, a vehicle we would take into the nearest mud bog but never, ever expect it to do what the Cayenne can do with ease on the road or track.
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